Belinda Spelman web res.jpg

About Me

Marketing | Design | Communications  | Digital

I’m a freelancer specialising in marketing with a passion for brands and small business.
I am an experienced Marketing Manager with 15 years on the job experience in various industries including Property and Brand Management.
I enjoy consolidating my experience and knowledge into driving small business growth and specialise in building brand awareness, developing content and design, as well as digital and social media planning and execution.
Away from work, I love spending weekends with my husband and two children exploring new places, keeping active and enjoying the small things in life.


Professional Background

Black and White Star in Circle

Vicinity Centres/ Centro Properties Group

Marketing Manager

2010 - 2020

Responsible for 3 shopping centres within the Brisbane region. Responsibilities include development of the annual marketing strategy and business plan, event management, communications with internal retailers including newsletters and digital marketing (social, email marketing and website development). I worked closely with retailers to develop and provide solutions to execute their business plan and assisted with content and design as required. In this role I was also accountable for budget management, sales analysis and reporting.

Black and White Star in Circle

Sanofi Aventis 

Assistant Brand Manager

2008 - 2009

My responsibility as the Assistant Brand Manager across Nature’s Own and Bio-Organics included new product development, project management, trade incentive development including all communications including newsletters, Point of Sale creation and website maintenance.

Black and White Star in Circle

Mars Australia

Assistant Brand Manager, Accounts Analyst and Territory Manager

2005 - 2008

Working in a number of positions at Mars Australia including; Product Manager (Bird Care), Assistant Brand Manager (Snacks and Treats) and Accounts Analyst. This role gave me an understanding of new product development in an FMCG environment, project management, website creation, Consumer Gift with Purchase, Point of Sale creativity and research and analysis.


Key Achievements

 Winner- Retail Property Award in Centre Presentation (2018) Team Award

Winner- Retail Property Award in Marketing Excellence (2012)

A Morning with Mem Fox - hosting Wayne Swan, Mem Fox and 600 members of the public in an exclusive reading event

Increasing Social Media user likes at Milton Village by 245% in FY19

Trill packaging redevelopment to increase production and sales whilst decreasing costs by approximately 50%.

Launch the Greenies brand into Australia with all sales and marketing tools, and surpassing expected sales in the first year by 50%

Developed a digital strategy to launch the new Schmackos website